Promote & Grow Your Audience

Building an audience takes time. Consistency, clear messaging, and collaboration help listeners discover your show and stay engaged.

This guide outlines simple ways creators can share and promote their episodes.

 

 

Share New Episodes

When a new episode is released, share it across your platforms.

This might include:

• Instagram
• TikTok
• X / Bluesky
• Youtube
• personal newsletters
• community spaces 

Usually, at least one trailer and one quote card goes pretty far.  This would be two different posts.  If your show releases once a month, we suggest creating 4 content posts to share once a week.  They can be in different formats, video, carousel with images from the show, quote cards. 

Create Short Clips

Short clips help people quickly understand what your show is about.

You can create clips that feature:

• an interesting quote 
• a powerful moment 
• a funny exchange 
• a thought-provoking question 

Clips can be shared on platforms like Instagram, TikTok, and YouTube.  They can be generated and branded using Riverside, the recording platform used by YAS Work. 

 

 

Highlight Your Guests

If your episode includes a guest, encourage them to share the episode with their audience.

You may want to send guests:

• a direct episode link
• a short description of the episode
• a clip or promotional graphic
• a collaboration request
• an email thanking them, sharing their episode release date.  

Guest sharing can help reach new listeners.

 

 

Be Consistent

Audiences grow more easily when shows release consistently.

If possible:

• choose a regular release day
• let listeners know when new episodes are coming
• keep a steady rhythm of posting
• determine your “season”

 

 

Collaborate with Other Shows

Collaboration can help expand your reach.

Ideas include:

• guest appearances on other podcasts and talk about your podcast
• episode swaps
• cross-promotion between network shows 

The YAS Work network encourages creators to support and uplift one another’s work.

 

 

Focus on Community

Growth is not only about numbers. Podcasts can build meaningful communities around shared ideas and conversations.

Engage with listeners by:

• responding to comments
• inviting listener questions
• encouraging discussion around episodes 

 

 

 

More Resources Coming Soon

Future guides may include:

• creating quote graphics
• editing social media clips
• developing a promotional strategy
• growing a podcast audience over time